Within six weeks Lift55 was able to take The Good Day Matrix from a plan to production!

Business Strategy & Growth:

This process included setting up a ways of working document, provided a framework to provide the quickest and best outcomes through sprint planning. As well as developing and implementing a business strategy that included their: 

• Name
• Tone of Voice
• Values
• Mission
• Name
• Brand Document

Digital Marketing:

Discover, research, development and testing was all done to make sure the best plan was put in place for The Good Day Matrix’s Digital presence. 

Lift55 designed and developed the website with key areas like, Membership, Comment, the ability to share posts and ease of accessibility. 

Social Media was identified as being a key stake in the way TGDM was going to gain brand awareness so a Digtal Strategy was implemented to capture this market!

Content:

To stand out in the field The Good Day Matrix had to have a good content strategy, from Photography, Videography and Copywriting.

Lift55 took care of all of this for TGDM to make sure there content was used to the best of it’s ability and Interviews were captured to the highest standard to showcase the powerful statements the interviewees were opening up about.